FarmThru is raising capital through equity crowdfunding. Investment opens in
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Every week, Australian farmers sell food below cost so supermarkets can run a promotion. You already know this. You've seen the headlines, felt the frustration, maybe even changed how you shop.
But shopping differently doesn't fix the model. Owning a different model might.
FarmThru is a farm-direct grocery store. No unnecessary middlemen. Customers order online and collect from our Brookvale hub. We're opening equity crowdfunding on Birchal so you can become a co-owner, not just a customer.
You flip over a pack of mince. No farm name. No region. Just a barcode and a use-by date.
You buy "free range" eggs and wonder what that actually means. You pay more for organic, hoping the farmer sees the difference. They rarely do.
The average supermarket supply chain moves food roughly 2,400km before it reaches a shelf. Every kilometre adds cost. Every middleman takes margin. The farmer absorbs the loss.
This isn't a broken system. It's working exactly as designed. Just not for you, and not for the people growing your food.
FarmThru cuts the chain between farm and family. We partner with 15 to 20 farms and suppliers across NSW. Food goes straight from farm to hub. Customers order online, collect when it suits them. No lock-in. No subscription. No membership fees.
The model is called hub-and-collect. It keeps overhead low and margins honest. Farmers get paid fairly because we're not extracting margin at every step.
Direct-to-consumer food is growing at 24% year on year in Australia. The $130B grocery market is shifting. FarmThru is positioned where that shift is heading: transparent sourcing, bulk buying savings, and a supply chain you can actually trace.
FarmThru is raising through equity crowdfunding on Birchal. That means everyday people can invest, not just venture capital firms.
. per investor.
You're not donating. You're buying equity in a food business built to grow. When FarmThru scales, your stake scales with it.
Join the FarmThru investor waitlist for first notification when our CSF offer opens at Birchal, plus early investor updates from the founders. Free to join. No commitment.
Why now, not later Early investors in crowdfunding campaigns shape the outcome. When a campaign hits 25% of its goal in the first 48 hours, momentum builds fast. Later investors follow early conviction.
The waitlist exists so we can open strong. It tells us who's planning to be there on day one.
This is the stage where co-owners get the most access and the closest relationship with the team building it. That window closes once the campaign launches.
What you're actually co-owning A grocery store with a Brookvale hub open Monday to Friday for collection. A growing network of NSW farms. A bulk buying model that rewards commitment and keeps prices fair for families.
FarmThru isn't trying to compete with supermarkets on their terms. We're building a parallel path: one where values and money finally point the same direction.
You can be a customer. Or you can be a partner who also happens to shop there.
The risks are real. Read them. Equity crowdfunding is not a savings account. FarmThru is an early-stage business. There is a real possibility you could lose some or all of your investment.
Your shares will not be publicly traded. You may not be able to sell them easily. Returns are not guaranteed and depend on the company's future performance, which no one can predict.
We say this plainly because transparency is the whole point. If we won't be honest about risk, why would you trust us with your food sourcing?
Read the offer document on Birchal carefully before investing. Ask questions. Take your time.