One farmer proved that wrong. Now you can own a piece of the grocery store she helped build.
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That's what Rachel Ward kept hearing. From retailers. From distributors. From the system that moves beef 2,400km before it reaches a shelf.
She walked away from that system. Built a regenerative farm in Kempsey, NSW. And partnered with a grocery store that traces every cut, every egg, every fillet straight from farm to hub.
FarmThru exists because one person refused to accept the objection. Now thousands of families are joining her.
Join the waitlist. Be part of it.
Rachel Ward left a career most people dream about. She bought land in Kempsey, NSW. She committed to regenerative farming: 100% grass-fed beef, animals raised on pasture, no hormones, no antibiotics, no feedlot finishing.
Then drought hit. Fires followed. She rebuilt from bare ground.
What she learned on that land became the blueprint for FarmThru. Not a delivery app. Not a subscription box. A real grocery store where every product traces back to a named farm.
Rachel's Farm is one of our founding suppliers. Her story is the reason this model exists.
Supermarket beef travels an average of 2,400km before it reaches the shelf. It sits in cold storage for 14 to 21 days.
The farmer gets squeezed. The customer gets old food at premium prices. The land gets stripped.
FarmThru cuts that chain completely. Our food goes straight from farm to hub to your kitchen. No warehouses. No middlemen adding weeks and kilometres.
You order online. You collect from our Brookvale hub, Monday to Friday. Simple as that.
Bundarra Farm: pork belly, pork and fennel salami, little French ham.
Collins Wild Caught: wild-caught Alaskan salmon and seasonal Australian seafood from the South Coast of NSW.
Farmer Brown: eggs from NSW.
Paris Creek Farms: carbon-neutral biodynamic dairy from Meadows, SA.
Little Yarran Farm: NSW.
Rachel's Farm: regenerative beef from Kempsey, NSW.
These aren't marketing labels. These are real people farming real land. You'll see their names on every product you collect.
How it works: three steps, no commitment 1. Browse our store online. 100% sourced from regenerative farms. Beef, chicken, pork, salmon, eggs, dairy.
2. Place your order when you want. No subscriptions. No lock-in.
3. Collect from our Brookvale hub, Monday to Friday.
That's it. No commitment. Order when you want. Collect from Brookvale Monday to Friday.
Own a piece of the grocery store that pays farmers first FarmThru is launching an equity crowdfunding campaign. This is your chance to be more than a customer. Be a partner.
Own a piece of a grocery store where values and money finally point the same direction.
Join the FarmThru investor waitlist. We'll email you the moment our CSF offer opens at Birchal, plus a heads-up before launch. Free to join. No commitment.
This is a real investment. That means real risk. The value of your investment can go down as well as up. You could lose your entire contribution. But you'll also know exactly what you helped build.
Join the waitlist as a future customer, a future investor, or both.
This started with one objection. It ends with you. "You can't actually know where your food comes from."
Rachel proved that wrong on her farm. FarmThru is proving it wrong at scale.
Every product traceable. Every farmer paid fairly. Every family welcome.
Join the waitlist today. Be part of it.