See exactly where your food comes from. Then decide if your supermarket deserves your money.
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You read the back of every packet. You check for free-range. You google additives at 11pm.
But the one thing you can't compare is the journey. How far did this travel? How long ago was it alive? Who actually raised it?
Supermarkets don't show you because the answer is 2,400km of cold trucks and up to three weeks in storage.
FarmThru shows you the farm, the farmer, and the route. Every single order.
327 families already on the waitlist.
You buy "grass-fed" beef and it tastes like nothing. You pay extra for "free-range" chicken and the label feels vague.
You've switched brands three times this year. You've tried the organic aisle. You've even looked at those subscription boxes that lock you into weekly deliveries you don't need.
The problem isn't the product on the shelf. It's that you can't see what happened before it reached the shelf.
No supermarket will ever fix that. Their entire model depends on distance, middlemen, and time you can't trace.
Step one: you browse regenerative beef, pasture-raised chicken, wild-caught salmon, heritage pork, and eggs from around 15 NSW farms. Every product lists the farm by name.
Step two: you order online whenever you want. No subscription. No lock-in. No membership fees.
Step three: you collect from the Brookvale hub, Monday to Friday. Your food went from farm to hub. Zero warehouses. Zero wholesalers. Zero middlemen.
100% grass-fed. Pasture-raised. No hormones, no antibiotics, no feedlot finishing. Not because of a label. Because you can see the farm it came from.
Supermarket beef: up to 2,400km of transport. Up to 14 to 21 days in cold storage. Multiple warehouses and wholesalers between the animal and your plate. Origin? A state name on a sticker, if you're lucky.
FarmThru beef: straight from farm to hub. NSW farms you can look up by name. One step between the paddock and your kitchen.
That is not a small difference. That is a completely different food system.
Once you see both supply chains side by side, the switch feels obvious. The only question is why it took this long.
We are building this grocery store in the open. You can own a piece of it. FarmThru is launching an equity crowdfunding campaign. That means everyday people, not just venture capitalists, can become part owners of a grocery store that pays farmers first.
This is early. That is the point. You get to shape what this becomes.
Join the waitlist to hear when our CSF offer opens at Birchal, plus early investor updates from the founders. Free to join. No commitment.
Whether you want to shop, invest, or both, the waitlist is your starting point.
No commitment. No catch. No subscription. Order when you want, skip when you want.
Collect from the Brookvale hub Monday to Friday. Delivery also available across Sydney, Central Coast, and Wollongong.
Joining the waitlist is free. You can leave any time.
You are not locked into anything. You are just getting a closer look at where your food actually comes from.